Meetha Shuaib, currently serving as Executive Director of Corporate Communications at Ducab Group, represents a distinguished and pioneering example of young Emirati leadership in management. Her success is the result of years of dedicated work, which have earned her significant achievements and led to her current senior role in a major industrial group.
In a recent feature by Gulf Business, Shuaib highlighted the enduring relevance of corporate communications, noting that despite the technological revolution eliminating many traditional roles, her field remains essential because it revolves around human interaction. She emphasized that the role serves both the interests of the company and its stakeholders.
Reflecting on her career beginnings, Shuaib shared that she has accumulated extensive hands-on experience in corporate communications and media. She pointed out that the function continually balances the needs of stakeholders while maintaining effective communication with the media and supporting organizational objectives.
On joining an industrial company, Shuaib initially perceived the sector as male-dominated. Over time, however, she observed more women entering the field confidently, recognizing the industry as a platform for women to excel in new and unconventional areas. She stressed that Emirati women benefit from robust state support in education, employment, salaries, and career opportunities, all of which empower them to explore new sectors.
At Ducab, women receive exceptional support and resources to foster their professional growth. Shuaib affirmed, “Women are active partners in Ducab’s success. The group has seen steady annual growth in the number of female employees. Our periodic reports show a rising trend, with female representation increasing by 39% over the past decade. Emirati women have consistently demonstrated their ability to handle specialized and challenging tasks once reserved exclusively for men.”
Shuaib’s career exemplifies how determination, state support, and corporate empowerment can enable Emirati women to break barriers and achieve leadership roles in traditionally male-dominated sectors.
