A new survey of real estate brokers has revealed that global investors are significantly influenced by a developer’s reputation and track record when purchasing luxury properties in Dubai. The survey also showed that the majority of investors prefer to live in the city rather than merely own residential units.
The survey, conducted by luxury real estate company Ketura, highlighted the growing maturity of Dubai’s real estate market, with investors making long-term investments based on careful market analysis. This indicates that speculative property buying and short-term flipping have largely become a thing of the past.
According to the survey, 36% of real estate brokers said that a developer’s reputation and delivery track record are the most influential factors in closing deals, followed by the quality of master planning and amenities (24%), and price competitiveness compared to similar projects (20%). Only 16% cited short-term capital appreciation as the primary motivation.
Reflecting the shift in buyer preferences, 45% of respondents said their clients are end-users seeking to reside in the city, while 40% mainly deal with long-term investors who typically hold properties for at least five years.
Additionally, 42% of brokers indicated that accurate data and detailed market insights have now become the key drivers behind every purchasing decision.
